The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.
Interpretation
Technology companies have a responsibility to combat fake news while respecting freedom of speech.
In this quote, Tim Cook emphasizes the dual responsibility of technology companies to provide tools that reduce the spread of fake news and misinformation, while also upholding the fundamental principles of freedom of speech and a free press. He suggests that there exists a delicate balance between safeguarding these freedoms and mitigating the negative impacts of false information on readers and society as a whole.
In practice
To highlight the importance of responsible media consumption during a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Any analyst at any time can target anyone. Any selector, anywhere I, sitting at my desk, certainly had the authorities to wiretap anyone, from you or your accountant, to a federal judge, to even the President
The Internet offers endangered languages a chance to have a public voice in a way that would not have been possible before.
I think that technology is always invented for historical reasons, to solve a historical problem. But they very soon reveal themselves to be capable of doing things that aren't historical that nobody had ever thought of doing before.
Our new technologies, combined with our numbers, have made us, collectively, a force of nature
Social media has allowed groups, such as ISIL, to use the Internet to spot and assess potential recruits. With the widespread horizontal distribution of social media, terrorists can identify vulnerable individuals of all ages in the United States - spot, assess, recruit, and radicalize - either to travel or to conduct a homeland attack.
There will come a time when it isn't 'They're spying on me through my phone' anymore. Eventually, it will be 'My phone is spying on me'.
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