The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.
Interpretation
Technology companies have a responsibility to combat fake news while respecting freedom of speech.
In this quote, Tim Cook emphasizes the dual responsibility of technology companies to provide tools that reduce the spread of fake news and misinformation, while also upholding the fundamental principles of freedom of speech and a free press. He suggests that there exists a delicate balance between safeguarding these freedoms and mitigating the negative impacts of false information on readers and society as a whole.
In practice
To highlight the importance of responsible media consumption during a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
We used to have lots of questions to which there were no answers. Now, with the computer, there are lots of answers to which we haven't thought up questions.
For the first time in history it is now possible to take care of everybody at a higher standard of living than any have ever known. Only ten years ago the 'more with less' technology reached the point where this could be done. All humanity now has the option to become enduringly successful.
I don't care whether the technology is invented by our employees. I want to bring everybody's innovations into our ecosystem together.
Young people do not watch television; they are on the Internet.
I feel drawn to experiment with ways that technology can interact with notions of intimacy, because so much of technology is done in a way that's very cold and has such an opposite effect.
China may censor YouTube. China may censor Twitter. They won't be able to censor Bitcoin. There's no central authority. There's no one you can go to and say, 'We're going to turn Bitcoin off.'
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