The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.
Interpretation
Technology companies have a responsibility to combat fake news while respecting freedom of speech.
In this quote, Tim Cook emphasizes the dual responsibility of technology companies to provide tools that reduce the spread of fake news and misinformation, while also upholding the fundamental principles of freedom of speech and a free press. He suggests that there exists a delicate balance between safeguarding these freedoms and mitigating the negative impacts of false information on readers and society as a whole.
In practice
To highlight the importance of responsible media consumption during a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Is it a fact-or have I dreamt it-that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time?
Given that my title at Google is Chief Internet Evangelist, I feel like there is this great challenge before me because we have three billion users, and there are seven billion people in the world.
We are now spending half a trillion dollars on foreign oil, importing 62 percent of the oil we use, and we haven't had the leadership in D.C. to do anything about it. We've got to move to other sources of energy. But we've gotten way behind, and will continue to pay the fiddler. It's not a good future.
The Open Source theorem says that if you give away source code, innovation will occur. Certainly, Unix was done this way... However, the corollary states that the innovation will occur elsewhere. No matter how many people you hire. So the only way to get close to the state of the art is to give the people who are going to be doing the innovative things the means to do it. That's why we had built-in source code with Unix. Open source is tapping the energy that's out there.
The EU can lead the world toward more humane technology. But doing so requires thinking more broadly about reining in social media platforms to prevent them from degrading our democracies.
The decentralized nature of online conversations often makes it easier to manipulate public opinion, both domestically and globally. Regimes that once relied on centralized systems of media control can now deliver ideological messages more subtly, with the help of little-known intermediaries like anonymous commenters on websites.
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