The purpose of an organization is to enable ordinary humans beings to do extraordinary things.
The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.
Interpretation
What this quote means
The value of a modern organization lies in its knowledge and human resources rather than physical assets.
Peter Drucker's quote emphasizes the shift in what constitutes value in organizations from the 20th century to the 21st century. In the past, tangible assets like production equipment were seen as the backbone of a company's worth. However, in today's economy, the emphasis has transitioned towards intangible assets such as the knowledge, skills, and productivity of employees, suggesting that intellectual capital and human resources are now paramount for success.
Themes
In practice
Example use cases
In a business seminar, I would use this quote to illustrate the importance of investing in employee development.
More from Peter Drucker
All quotes βIn the Western tradition, we have focused on teaching as a skill and forgotten what Socrates knew: teaching is a gift, learning is a skill.
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
The basic economic resource - the means of production -_x000D_ _x000D_ is no longer capital, nor natural resources, nor labor._x000D_ _x000D_ It is and will be knowledge.
Unless commitment is made, there are only promises and hopes... but no plans.
The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron; for logic is essentially stupid.
Similar quotes
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
You can't live if you don't eat, but you don't live to eat. And neither does business exist primarily to make a profit. It exists to fulfill its purpose, whatever that might be.
Owning a popular sports team is very different than any other type of business. They don't throw parades when Apple has the biggest quarter in corporate history. People don't call and email asking for anyone from the team to come visit their sick child. They don't cry as they request a jersey of their child's favorite player to be buried with them.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
If you aren't committed to diversity of thought, you have no business launching a startup.