The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Our values are that we do think that people have a right to privacy. And that our customers are not our products.
Interpretation
What this quote means
Tim Cook emphasizes the importance of privacy and the ethical treatment of customers in business.
In this quote, Tim Cook asserts that the core values of a company should include a commitment to respecting people's right to privacy and acknowledging that customers should not be commodified or treated merely as products. He highlights a fundamental belief in the dignity and rights of individuals, especially in the context of technology and commerce, implying that ethical considerations should guide business practices.
Themes
PrivacyValuesCustomersEthicsTechnology
In practice
Example use cases
This quote can be used in a speech about digital ethics during a tech conference.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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