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In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics.
Richard Branson
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Interpretation

What this quote means

First impressions matter greatly in both personal and business interactions.

This quote by Richard Branson highlights the importance of intuition and first impressions in decision-making processes. Branson suggests that rather than relying solely on detailed research or statistics, he trusts his gut feelings to gauge both people and business proposals quickly, emphasizing the role of instinct in effective judgment.

Themes

IntuitionDecision-MakingFirst ImpressionsBusinessGut Instinct

In practice

Example use cases

During a business meeting to convey the importance of gut feelings.

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