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The way I would describe a pictorial is that it is a picture that makes everybody say ‘Aaaaah,’ with five vowels when they see it. It is something you would like to hang on the wall. The french word ‘photogenique’ defines it better than anything in English. It is a picture which must have quality, drama, and it must, in addition, be as good technically as you can possible make it.
Alfred Eisenstaedt
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Interpretation

What this quote means

A great picture evokes a strong emotional response and must possess technical quality and drama.

This quote by Alfred Eisenstaedt emphasizes the essence of a truly captivating photograph. It should not only engage the viewer on an emotional level, prompting a reaction of awe, but it also must exhibit exceptional technical quality and artistic expression, embodying what Eisenstaedt describes as 'photogenique', a term that encapsulates the idea of a picture that resonates deeply with viewers.

Themes

PhotographyArtDramaEmotional ResponseTechnical Quality

In practice

Example use cases

When discussing photography techniques in a workshop.

More from Alfred Eisenstaedt

Never boss people around. It's more important to click with people than to click the shutter.
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Today's photographers think differently. Many can't see real light anymore. They think only in terms of strobe - sure, it all looks beautiful but it's not really seeing. If you have the eyes to see it, the nuances of light are already there on the subject's face. If your thinking is confined to strobe light sources, your palette becomes very mean - which is the reason I photograph only in available light.
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I dream that someday the step between my mind and my finger will no longer be needed. And that simply by blinking my eyes, I shall make pictures. Then, I think, I shall really have become a photographer.
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Retire? Retire from What? Life? I will only retire when I am dead!
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I always prefer photographing in available light – or Rembrandt-light I like to call it – so you get the natural modulations of the face. It makes a more alive, real, and flattering portrait.
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People will never understand the patience a photographer requires to make a great photograph, all they see is the end result. I can stand in front of a leaf with a dew drop, or a rain drop, and stay there for ages just waiting for the right moment. Sure, people think I'm crazy, but who cares? I see more than they do!
Alfred EisenstaedtRead

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