The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
I have to feel myself doing what's right. If I'm the arbiter of that instead of letting the guy on TV be that or someone who doesn't know me at all, then I think that's a much better way to live.
Interpretation
What this quote means
Trusting oneself to determine what is right is essential for a fulfilling life.
This quote by Tim Cook emphasizes the importance of self-awareness and personal accountability in making moral decisions. By advocating for an internal compass over external influences, it highlights the value of authentic living and making choices based on one's own values rather than societal pressures or opinions from distant sources.
Themes
Self-AwarenessMoralityAuthenticityPersonal ValuesDecision-Making
In practice
Example use cases
During a motivational speech about following one's own path in life.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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