The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives.
Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign it, 'Nudge for good.' Unfortunately, that is meant as a plea, not an expectation.
Interpretation
What this quote means
The quote highlights the importance of positive influence while acknowledging the challenges of human behavior.
In this quote, Richard Thaler emphasizes the concept that while the intention behind the book 'Nudge' is to promote positive decision-making and behavior for the betterment of society, he recognizes that the effectiveness of this idea often relies on the willingness of individuals and institutions to adopt such approaches. The phrase 'Nudge for good' reflects a hope that the insights shared in the book will lead to beneficial outcomes, but it also conveys a sense of realism regarding the difficulties in implementing these ideas in practice.
Themes
In practice
Example use cases
This quote can be used in a speech about the importance of ethical persuasion in marketing.
More from Richard Thaler
All quotes →If you're trading individual securities, you're almost certainly making a mistake. Because most professional managers can't outperform their benchmarks, and there's little reason to think that individuals can.
When an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.
In the 1940s, economics started getting highly mathematical. It was basically because economists weren't smart enough to write down models of real behavior that they started writing down models of highly rational behavior - and they kind of forgot about humans.
Academia does not provide many opportunities for immediate gratification. You work for two years on a project, it takes two more years to get it published, and then you start hoping someone might read it.
In the world of traditional economics, it shouldn't matter whether you use an opt-in or opt-out system. So long as the costs of registering as a donor or a nondonor are low, the results should be similar. But many findings of behavioral economics show that tiny disparities in such rules can make a big difference.
Similar quotes
At 49, I can say something I never would have said when I was a player. I am a better person because of my failures and disgraces.
It is equally important to investigate wellness as it is to study misery.
The only thing that really worried me was the ether. There is nothing in the world more helpless and irresponsible and depraved than a man in the depths of an ether binge. And I knew we'd get into that rotten stuff pretty soon. Probably at the next gas station.
Bless a thing and it will bless you. Curse it and it will curse you....If you bless a situation, it has no power to hurt you, and even if it is troublesome for a time, it will gradually fade out, if you sincerely bless it.
Life is a never-ending school, and the really important lessons all tend to teach man his proper relation to the environment where he must live.
The desire to know is natural to good men.