The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives.
Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign it, 'Nudge for good.' Unfortunately, that is meant as a plea, not an expectation.
Interpretation
What this quote means
The quote highlights the importance of positive influence while acknowledging the challenges of human behavior.
In this quote, Richard Thaler emphasizes the concept that while the intention behind the book 'Nudge' is to promote positive decision-making and behavior for the betterment of society, he recognizes that the effectiveness of this idea often relies on the willingness of individuals and institutions to adopt such approaches. The phrase 'Nudge for good' reflects a hope that the insights shared in the book will lead to beneficial outcomes, but it also conveys a sense of realism regarding the difficulties in implementing these ideas in practice.
Themes
In practice
Example use cases
This quote can be used in a speech about the importance of ethical persuasion in marketing.
More from Richard Thaler
All quotes →If you're trading individual securities, you're almost certainly making a mistake. Because most professional managers can't outperform their benchmarks, and there's little reason to think that individuals can.
When an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.
In the 1940s, economics started getting highly mathematical. It was basically because economists weren't smart enough to write down models of real behavior that they started writing down models of highly rational behavior - and they kind of forgot about humans.
Academia does not provide many opportunities for immediate gratification. You work for two years on a project, it takes two more years to get it published, and then you start hoping someone might read it.
In the world of traditional economics, it shouldn't matter whether you use an opt-in or opt-out system. So long as the costs of registering as a donor or a nondonor are low, the results should be similar. But many findings of behavioral economics show that tiny disparities in such rules can make a big difference.
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Show me the prison, Show me the jail, Show me the prisoner whose life has gone stale. And I'll show you a young man with so many reasons why And there, but for fortune, go you or I.
Then she told me why a tiger is gold and black. It has two ways. The gold side leaps with its fierce heart. The black side stands still with cunning, hiding its gold between the trees, seeing and not being seen, waiting patiently for things to come. I did not learn to use my black side until after the bad man left me.
Genuine forgiveness does not deny anger but faces it head-on.