The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.
Interpretation
What this quote means
The quote emphasizes the importance of distinguishing between a passion for working and a genuine love for the work itself.
Tim Cook reflects on the insights he gained over time regarding the nature of his work passion. He suggests that while many people may enjoy the act of working, true fulfillment comes from loving what you do, which impacts job satisfaction and personal happiness. If he could advise his younger self, he would highlight this crucial distinction to promote a more contented and meaningful career path.
Themes
PassionWorkLoveFulfillmentCareer
In practice
Example use cases
During a career development seminar on finding your passion.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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