Quotes on Brands

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

The brand is just a lagging indicator of a company's culture.

Learn as many mistakes and what not to do while your business or product is small. Don’t be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.

There is no value with just one restaurant or with one person. The brand has to be bigger than the person.

Why, when the economist gives advice to his society, is he so often cooly ignored? He never ceases to preach free trade, and protectionism is growing in the United States. He deplores the perverse effects of minimum wage laws, and the legal minimum is regularly raised each 3 or 5 years. He brands usury laws as a medieval superstition, but no state hurries to repeal its law.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

As the science of economics...exploded the fallacies of every brand of utopianism, it was outlawed and stigmatized as unscientific.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

As evolutionary time is measured, we have only just turned up and have hardly had time to catch breath, still marveling at our thumbs, still learning to use the brand-new gift of language. Being so young, we can be excused all sorts of folly and can permit ourselves the hope that someday, as a species, we will begin to grow up.

The problem of freedom in America is that of maintaining a competition of ideas, and you do not achieve that by silencing one brand of idea.

I enjoy just being me. I don't need to be Queen Latifah, the brand, 24 hours a day.

I can think of no honorable answer. Why must some of us deliberate between brands of toothpaste, while others deliberate between damp dirt and bone dust to quiet the fire of an empty stomach lining? There is nothing about the United States I can really explain to this child of another world.

..She had that brand of pragmatism that would find her the first brewing tea after Armageddon.

Sometimes when we are labeled, when we are branded our brand becomes our calling.

My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.

Hindu fundamentalism is a contradiction in terms, since Hinduism is a religion without fundamentals; there is no such thing as a Hindu heresy. How dare a bunch of goondas shrink the soaring majesty of the Vedas and the Upanishads to the petty bigotry of their brand of identity politics?