Quotes on Brands

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

It is our care for the helpless, our practice of loving kindness, that brands us in the eyes of those who oppose us.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.

Don't see yourself as a product of your parents DNA, but rather as a brand new idea from heaven.

I'll wear no convicts uniform nor meekly serve my time that Britain might brand Irelands fight 800 years of crime.

Nobody has ever built a brand by imitating somebody else's advertising.

Every ad is an investment in the long-term image of a brand.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

If you add the value, you will become the brand. Find a way to add more value than anyone else does

In the beginning it was just about the business - now it's about the brand.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

Making promises and keeping them is a great way to build a brand.

Brand is not what you say it is. It’s what they say it is.

I only make records when I feel I have something to say. I'm not interested in releasing music just for the sake of selling something. Sade is not a brand.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

A key function of a publishing brand is the bestowal of status by who and what you pay attention to.

Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.

Your brand name is only as good as your reputation

Protect your reputation. Don't be afraid of making mistakes.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.