Quotes on Graphic Art

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.

To design is to communicate clearly by whatever means you can control or master.

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

Design is not just what it looks like and feels like. Design is how it works.

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

Designers may be the true intellectuals of the future.

The wonders of the Grand Canyon cannot be adequately represented in symbols of speech, nor by speech itself. The resources of the graphic art are taxed beyond their powers in attempting to portray its features. Language and illustration combined must fail.

The life of a designer is a life of fight: fight against the ugliness.