It's never too early to start marketing your book..
You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. The….
When it gets difficult is often right before you succeed..
No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retaili….
If something's true and sincere, it happens regardless of marketing. The more I talk about it, the more I'm telling people how they should react. And….
A lot of companies are still using social as the world’s shortest press release..
The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI..
I think with chess as with everything, marketing is the main issue..
There's nothing remotely interesting to me about marketing music as a product..
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good o….
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product..
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build ….
Success makes you less intimidated by things..
Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results….
In marketing, the familiar is everything..
Marketing should focus on market creation, not market sharing.
You want to understand the smallest feature set customers will pay for in the first release..
The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking..
Social media puts the "public" into PR and the "market" into marketing..
From a marketing point of view, you don't introduce new products in August..
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment.