Recorded music is more a marketing tool than a revenue source..
Being a writer now is about so much more than writing. There's publishing, touring, marketing, web presence..
It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater..
Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers)..
You have to start with the basic premise that you need to know what your competition is doing..
I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design..
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole busines….
A better domain name will lower your lifetime marketing costs..
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winner….
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer..
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one v….
You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in….
Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have ….
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becomin….
Most of the CEO's who fail think they will find the solution to their problems in Finance, Marketing, Strategic Planning, etc., but they don't look f….
Marketing is a necessary part of the creative process..
In school I studied international business and marketing, so I've always been attracted to business..
You have to understand that nothing appeals to everybody..
Promotion and perception are synonymous twins of art marketing..
The CMO is expected to spend more on technology than the CIO by 2017..
I like to look nice, but I'm not marketing being beautiful..