You must market your marketing..
Making promises and keeping them is a great way to build a brand..
I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mas….
Petrol price is a deregulated commodity, price of which is decided by our oil marketing companies based on input cost and other parameters..
Marketing has taken such a complete shift, thanks to the internet..
The most powerful element in advertising is the truth..
The theory of marketing is solid but the practice of marketing leaves much to be desired..
The future of marketing is philanthropy..
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theo….
The customer is the most important part of the production line..
Authentic marketing is not the art of selling what you make but knowing what to make!.
When you try to do something big its hard to fail completely..
Marketing is becoming a battle based on information than on sales power..
Good-bye broadcast, Hello, conversation..
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog..
Lou's such an old punk he was around when the Ramones were junkie hustlers first and musicians second, when punk meant something other than a mass-ma….
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing..
I am not as intelligent as Aamir Khan . I am barely managing to be in front of the camera. There are many people who know marketing well and surely A….
Marketing is a race without a finishing line.
One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, mo….
Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketi….