From a marketing point of view, you don't introduce new products in August..
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment.
The aim of marketing is to make selling superfluous..
For me marketing is about how to present a project..
Marketing is the set of human activities directed at facilitating and consummating exchanges..
At the heart of all sales and marketing is the ability to create demand even in the absence of logic..
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page..
If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts..
Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertis….
Create a minimal viable product or website, launch it, and get feedback..
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is..
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell..
That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing..
When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand an….
I’d rather apologize than to be so timid as to never try to do anything smart or brave..
Give yourself permission to make the story bigger..
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and c….
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?".
Minicars produce miniprofits..
In social media marketing, average is no longer adequate..
There's people trying to tell me what to do, but I'm not like some marketing scam..