Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a mun….

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true..

We will never-and I mean never-turn our backs on our employees..

Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program….

I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be….

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a doll….

Success is empty if you arrive at the finish line alone..

Starbucks has changed the rules of engagement for the music industry..

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not..

Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to cr….

We think of Starbucks not as a coffee company but a media company..

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information..

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people co….

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then ….

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture..

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do..

It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any….

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your w….

We are not in the coffee business serving people, we are in the people business serving coffee..

I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovat….

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail.