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Do I take criticism of Starbucks personally? Of course I do.
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Customers have different need states and life experiences.
Cutting prices or putting things on sale is not sustainable business strategy.
Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
At an early age, my mother gave me this feeling that anything is possible, and I believe that.
Business leaders cannot be bystanders.
Anybody can leverage celebrity for profit.
A great business has to have a conscience. You have to know who you are and who you are not.
Any business today that embraces the status quo as an operating principle is going to be on a death march.
Risk more than others think safe.
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Starbucks represents something beyond a cup of coffee.
Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
Who wants a dream that's near-fetched?
While their service is ending, our responsibility is just beginning!
Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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