Explore Quotes by Howard Schultz

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

Don't be threatened by people smarter than you.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Sometimes the difference between winning and losing is will. The will to make it happen.

More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.

I can't imagine a day without coffee. I can't imagine!

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

The companies that are lasting are those that are authentic.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.

We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.

Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.

It's one thing to dream, but when the moment is right, you've got to be willing to leave what's familiar and go out to find your own sound.

But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.