There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But th….

We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique an….

Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within ….

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option..

Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I th….

My parents really wanted me to get out of New York, be exposed to other people, other ways of life..

Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies t….

Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psycholog….

There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because ….

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo..

If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible..

Anybody can leverage celebrity for profit..

Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my hea….

More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several yea….

I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own iss….

In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for mysel….

The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust..

When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third plac….

I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day….

If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in….

On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be ….