Tim Cook

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

I think the most diverse group will produce the best product; I firmly believe that.

A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.

It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.

Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.

If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it.

When you're an engineer, you want to analyze things a lot. But if you believe that the most important data points are people, then you have to make conclusions in relatively short order. Because you want to push the people who are doing great. And you want to either develop the people who are not or, in a worst case, they need to be somewhere else.

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.

Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.

We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and the air and the water.

It wasn't very long ago when you wouldn't even think about there being health information on the smartphone. There's financial information. There's your conversations; there's business secrets. There's probably more information about you on here than exists in your home.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Our values are that we do think that people have a right to privacy. And that our customers are not our products.

You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.

Our goal has never been to make the most. It's always been to make the best.

You don't have to choose between doing good and doing well. It's a false choice, today more than ever.

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.

You want to be the pebble in the pond that creates the ripple for change.