Explore Quotes by Tim Cook

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

I think two people with strong points of view can appreciate each other even more.

I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out - even when our voice shakes.

France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers, or photographers who use our products. There is such creative energy.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.

When we launch a product, we're already working on the next one. And possibly even the next, next one.

The right focus for the U.S. is on advanced manufacturing - something that requires innovation.

We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.

There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.

All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

We are constantly auditing our supply chain. Making sure that safety standards are - are, you know, are the highest. We're making sure that working conditions are the highest.

The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.

I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.

What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.

Our values are that we do think that people have a right to privacy. And that our customers are not our products.

You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.