The purpose of an organization is to enable ordinary humans beings to do extraordinary things.
Peter DruckerRead
A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.
Interpretation
What this quote means
A business's identity lies in its mission rather than its legal structure.
Peter Drucker's quote emphasizes that the essence of a business is not found in its formal name or legal documents, but rather in the mission and objectives it strives to achieve. A well-defined mission provides clarity and direction, enabling an organization to set realistic goals and effectively navigate its purpose in the marketplace.
Themes
BusinessMissionObjectivesIdentityPurpose
In practice
Example use cases
This quote can be shared during a business seminar to inspire entrepreneurs.
More from Peter Drucker
All quotes →In the Western tradition, we have focused on teaching as a skill and forgotten what Socrates knew: teaching is a gift, learning is a skill.
Peter DruckerRead
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
Peter DruckerRead
The basic economic resource - the means of production -_x000D_ _x000D_ is no longer capital, nor natural resources, nor labor._x000D_ _x000D_ It is and will be knowledge.
Peter DruckerRead
Unless commitment is made, there are only promises and hopes... but no plans.
Peter DruckerRead
The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron; for logic is essentially stupid.
Peter DruckerRead
Similar quotes
I strongly believe the business of a business is to improve the world.
Marc BenioffRead
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Tim CookRead
A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
Seth GodinRead
Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.
Klaus SchwabRead
Your margin is my opportunity.
Jeff BezosRead
There is one and only one social responsibility of business - to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.
Milton FriedmanRead