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The central task for a business is to make a profit. The challenge is to make a profit by doing things which are genuinely good for people and good for societies.
Alain De Botton
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Interpretation

What this quote means

A business's primary goal is to be profitable, but it is essential to achieve this by positively impacting people and society.

This quote highlights the dual mission of businesses today: while the fundamental objective is to generate profit, the method of achieving this profit is increasingly scrutinized in terms of its ethical implications. Alain De Botton suggests that businesses have a responsibility to ensure that their operations not only benefit their own bottom line but also contribute positively to society and the well-being of individuals.

Themes

ProfitBusinessEthicsSocietyResponsibility

In practice

Example use cases

In a business ethics class to illustrate the importance of ethical profit-making.

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Quote by Alain De Botton | QuoteProject