QuoteProject
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
George Lois
ShareWTF𝕏

Interpretation

What this quote means

This quote emphasizes the power of visual imagery to evoke emotions and inspire action.

George Lois highlights the importance of creating compelling images that not only attract attention but also resonate deeply with individuals. He believes that effective art can influence emotions and provoke a desire for action, implying that the role of an artist extends beyond mere aesthetics to inspire change and engagement in the audience.

Themes

ArtImagesEmotionsInspirationAction

In practice

Example use cases

During a presentation on marketing strategies, I could use this quote to emphasize the need for powerful visual content.

More from George Lois

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead

Similar quotes

Just give a drum roll, announce my name & I come out & sing. I have a contract that says I'm a singer. So I sing.
Tony BennettRead
Men profess to be lovers of music, but for the most part they give no evidence in their opinions and lives that they have heard it.
Henry David ThoreauRead
The art, the greatness of the music, the experience of the music is what I'm about. I think most African artists have destroyed their artistry by commercialization, and I don't want to belong to that bag.
Fela KutiRead
The world has kissed my Soul with its pain, asking for its return in Songs.
Rabindranath TagoreRead
Poetry is of so subtle a spirit, that in the pouring out of one language into another it will evaporate.
John DenhamRead
On the stage he was natural, simple, affecting, 'Twas only when he was off, he was acting.
Oliver GoldsmithRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.