In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
Interpretation
This quote emphasizes the power of visual imagery to evoke emotions and inspire action.
George Lois highlights the importance of creating compelling images that not only attract attention but also resonate deeply with individuals. He believes that effective art can influence emotions and provoke a desire for action, implying that the role of an artist extends beyond mere aesthetics to inspire change and engagement in the audience.
In practice
During a presentation on marketing strategies, I could use this quote to emphasize the need for powerful visual content.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
I've done truth to power all my life. It's got me into trouble, but who cares?
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
The main thing I love about street photography is that you find the answers you don't see at the fashion shows. You find information for readers so they can visualize themselves.
A good poem is an amazing thing: a perfectly distilled, articulate moment. It opens you up - sometimes slowly, like the blooming of a flower, and sometimes with a quick knife-slice.
Classical - perhaps I should say 'orchestral' - music is so digital, so cut up, rhythmically, pitchwise and in terms of the roles of the musicians. It's all in little boxes. The reason you get child prodigies in chess, arithmetic, and classical composition is that they are all worlds of discontinuous, parceled-up possibilities.
The eyes of a poet discover in each person a unique and irreplaceable humanity. While arrogant intellect seeks to control and manipulate the world, the poetic spirit bows with reverence before its mysteries.
People assume actors are born liars, but I'd argue the actor's job is to tell the truth. And I've realised I'm not a good liar.
I long ago came to the conclusion that even if I could put down accurately the thing I saw and enjoyed, it would not give the observer the kind of feeling it gave me. I had to create an equivalent for what I felt about what I was looking at-not copy it.
Subscribe for the occasional hand-picked quote. No noise.