QuoteProject
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
George Lois
ShareWTF𝕏

Interpretation

What this quote means

This quote emphasizes the power of visual imagery to evoke emotions and inspire action.

George Lois highlights the importance of creating compelling images that not only attract attention but also resonate deeply with individuals. He believes that effective art can influence emotions and provoke a desire for action, implying that the role of an artist extends beyond mere aesthetics to inspire change and engagement in the audience.

Themes

ArtImagesEmotionsInspirationAction

In practice

Example use cases

During a presentation on marketing strategies, I could use this quote to emphasize the need for powerful visual content.

More from George Lois

In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead

Similar quotes

My job in this life is to give people spiritual ecstasy through music. In my concerts people cry, laugh, dance. If they climaxed spiritually, I did my job. I did it decently and honestly.
Carlos SantanaRead
I want my stories to move people ... to feel some kind of reward from the writing.
Alice MunroRead
With cold eyes and indifferent mind the spectators regard the work. Connoissers admire the "skill" (as one admires a tightrope walker), enjoy the "quality of painting" (as one enjoys a pasty). But hungry souls go hungry away. The vulgar herd stroll through the rooms and pronounce the pictures "nice" or "splendid." Those who could speak have said nothing, those who could hear have heard nothing.
Wassily KandinskyRead
We name one thing and then another. That’s how time enters poetry. Space, on the other hand, comes into being through the attention we pay to each word. The more intense our attention, the more space, and there’s a lot of space inside words.
Charles SimicRead
It is the most fun I’m ever going to have. I love to write. I love it. I mean, there’s nothing in the world I like better, and that includes sex, probably because I’m so very bad at it. It’s the greatest peace when I’m in a scene, and it’s just me and the character, that’s it, that’s where I want to live my life.
Joss WhedonRead
Somehow I started introducing writing into my drawings, and after a time, the language took over and I started getting very involved with the handwriting and then the look of the handwriting.
Patti SmithRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.