When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.
Interpretation
What this quote means
Creating something in small quantities does not always guarantee its quality or care in the process.
Jonathan Ive highlights the misconception that low-volume production and minimal tools automatically result in integrity and meticulousness. He suggests that true quality cannot be assumed simply based on the production method; rather, it requires intentional effort and skill, regardless of the scale of the work.
Themes
IntegrityCareQualityProductionDesign
In practice
Example use cases
In a speech about craftsmanship at a design conference.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Jonathan IveRead
Similar quotes
Governments have always been wary of the arts because they're wayward and ambiguous and because they deal with feelings rather than facts.
Richard EyreRead
Personally I think that grammar is a way to attain Beauty. When you speak, or read, or write, you can tell if you've spoken or read or written a fine sentence. You can recognise a well-tuned phrase or an elegant style. But when you are applying the rules of grammar skilfully, you ascend to another level of the beauty of language. When you use grammar you peel back the layers, to see how it is all put together, to see it quite naked, in a way.
Muriel BarberyRead
I chose poetry. Actually, poetry chose me.
Joy HarjoRead
Throughout history, the arts and humanities have helped men and women around the globe grapple with the most challenging questions and come to know the most basic truths. In our increasingly interconnected world, the arts play an important role in both shaping the character that defines us and reminding us of our shared humanity. This month, we celebrate our Nation's arts and humanities, and we recommit to ensuring all Americans can access and experience them.
Barack ObamaRead
It's a good question, because a movie isn't good or bad based on its politics. It's usually good or bad for other reasons, though you might agree or disagree with its politics.
Roger EbertRead
This much we know: Journalism is not a precise science. It's, on its best day, is a crude art. We make mistakes; I make mistakes. With more than 50 years as a journalist, I have at least had the opportunity to blow more stories, make more mistakes than maybe anybody in television.
Dan RatherRead