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This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
Daniel Kahneman
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Interpretation

What this quote means

We tend to simplify complex issues by unconsciously addressing easier ones instead.

In this quote, Daniel Kahneman highlights a common cognitive tendency known as intuitive heuristics, where individuals substitute challenging questions with simpler ones to avoid discomfort and confusion. This often occurs unconsciously, leading us to form conclusions based on oversimplified reasoning rather than fully engaging with the complexity of the original problem.

Themes

IntuitiveHeuristicsCognitionDecision MakingSubstitution

In practice

Example use cases

In a psychology class, while discussing decision-making, a teacher might quote this to illustrate cognitive biases.

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We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision.
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You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.
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