When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
Interpretation
What this quote means
The quote emphasizes the importance of simplifying complex issues to uncover solutions without overwhelming distractions.
Jonathan Ive suggests that the challenge of addressing complex problems lies in the ability to present them in a way that feels calm and straightforward. By stripping away unnecessary complications, true solutions can emerge without drawing attention to the intricacies of the problem itself, allowing for a more intuitive understanding and approach.
Themes
SimplicityComplexitySolutionsCalmProblems
In practice
Example use cases
In a presentation about innovative design, you could use this quote to underline the importance of simplicity in problem-solving.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Jonathan IveRead
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