The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo VignelliRead
Good design is ubiquitous and forever.
Interpretation
Good design is everywhere and has a lasting presence.
Massimo Vignelli emphasizes the omnipresence and enduring nature of good design in our lives. He suggests that effective design transcends specific moments in time, continually influencing our environment and experiences regardless of trends.
In practice
In a presentation about the importance of aesthetic appeal in marketing materials.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.
Styles come and go. Good design is a language, not a style.
Design without discipline is anarchy, an exercise of irresponsibilit y.
A designer without a sense of history is worth nothing
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Three children have become adults since a phone call with Jo Rowling, containing one small clue, persuaded me that there was more to Snape than an unchanging costume, and that even though only three of the books were out at that time, she held the entire massive but delicate narrative in the surest of hands.
I like to feel the butterflies in the stomach, I like to go home and have a restless night and wonder how I'm going to be able to accomplish this feat, get jittery. That hunger and those butterflies in the stomach are very essential for all creative people.
I would rather do a good hours work weeding than write two pages of my best; nothing is so interesting as weeding. I went crazy over the outdoor work, and at last had to confine myself to the house, or literature must have gone by the board.
In film, it's very important to not allow yourself to get sentimental, which, being British, I try to avoid. People sometimes regard sentimentality as emotion. It is not. Sentimentality is unearned emotion.
Hip-hop was indifferent to Broadway. We didn't need Broadway, but I think Broadway needed hip-hop.
Above all, I craved to seize the whole essence, in the confines of one single photograph, of some situation that was in the process of unrolling itself before my eyes.
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