The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Massimo VignelliRead
Styles come and go. Good design is a language, not a style.
Interpretation
Good design transcends temporary trends and is rooted in effective communication.
Massimo Vignelli emphasizes that the essence of good design is not just about following fleeting trends or styles, but rather about conveying messages and ideas effectively. It suggests that true design should be enduring and serve a purpose beyond mere aesthetics.
In practice
This quote can be used in a design presentation to emphasize the importance of functional design over trends.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.
Design without discipline is anarchy, an exercise of irresponsibilit y.
Good design is ubiquitous and forever.
A designer without a sense of history is worth nothing
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
A film director is not a creator, but a midwife. His business is to deliver the actor of a child that he did not know he had inside him.
I need to go where people are serious about acting.
The very idea of a bird is a symbol and a suggestion to the poet. A bird seems to be at the top of the scale, so vehement and intense is his life, large-brained, large-lunged, hot, ecstatic, his frame charged with buoyancy and his heart with song.
I didn’t want a completely passive viewer. Art means too much to me. To be able to articulate something visually is really an important thing. I wanted to make work where the viewer wouldn’t walk away; he would giggle nervously, get pulled into history, into fiction, into something totally demeaning and possibly very beautiful
Imagine books and music and movies being filtered and homogenized. Certified. Approved for consumption. People will be happy to give up most of their culture for the assurance that the tiny bit that comes through is safe and clean. White noise.
What is drawing? It is working oneself through an invisible iron wall that seems to stand between what one feels and what one can do.
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