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Styles come and go. Good design is a language, not a style.
Massimo Vignelli
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Interpretation

What this quote means

Good design transcends temporary trends and is rooted in effective communication.

Massimo Vignelli emphasizes that the essence of good design is not just about following fleeting trends or styles, but rather about conveying messages and ideas effectively. It suggests that true design should be enduring and serve a purpose beyond mere aesthetics.

Themes

DesignStyleLanguageCommunicationArt

In practice

Example use cases

This quote can be used in a design presentation to emphasize the importance of functional design over trends.

More from Massimo Vignelli

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
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Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.
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Design without discipline is anarchy, an exercise of irresponsibilit y.
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Good design is ubiquitous and forever.
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A designer without a sense of history is worth nothing
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I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
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