In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.

In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

I've done truth to power all my life. It's got me into trouble, but who cares?

I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.