Competition should not be for a share of the market-but to expand the market.
W. Edwards DemingRead
It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.
Interpretation
What this quote means
A clear aim is essential for guiding actions and improving lives within a system.
This quote by W. Edwards Deming emphasizes the importance of having a clear aim that is not solely focused on activities or methods but instead on how those endeavors enhance life for all involved. It highlights that everyone within the system should understand the aim, which should inherently include future plans and represent a core value judgment guiding the collective efforts.
Themes
AimLeadershipSystemValueFutureImprovement
In practice
Example use cases
In a team meeting, to emphasize the necessity of aligning our actions with our long-term vision.
More from W. Edwards Deming
All quotes →The job can't be finished only improved to please the customer.
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Learn the basics of analytics and people will love you. If you don't have time to learn, hire someone.
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Just because you can measure everything doesn't mean that you should.
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