The purpose of an organization is to enable ordinary humans beings to do extraordinary things.
Peter DruckerRead
Now that knowledge is taking the place of capital as the driving force in organizations worldwide, it is all too easy to confuse data with knowledge and information technology with information.
Interpretation
Knowledge is becoming more important than capital in organizations, but it’s crucial to distinguish between data and true knowledge.
In this quote, Peter Drucker emphasizes the shifting paradigm in modern organizations where knowledge is considered a more critical driver of success than capital. He warns against the common mistake of equating mere data with genuine knowledge, as well as conflating information technology with true information, suggesting that understanding these distinctions is essential for effective decision-making and organizational excellence.
In practice
During a business presentation to emphasize the importance of understanding knowledge versus data.
The purpose of an organization is to enable ordinary humans beings to do extraordinary things.
In the Western tradition, we have focused on teaching as a skill and forgotten what Socrates knew: teaching is a gift, learning is a skill.
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
The basic economic resource - the means of production -_x000D_ _x000D_ is no longer capital, nor natural resources, nor labor._x000D_ _x000D_ It is and will be knowledge.
Unless commitment is made, there are only promises and hopes... but no plans.
The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron; for logic is essentially stupid.
I'm a believer that you accomplish much, much more with direct relationships than by using an intermediary. And that cash you keep in the bank can be the difference between staying alive as a small business, or not.
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.
Customer service shouldn't just be A department, it should be the entire company.
What is good for our customers is also in the long run good for us.
If you believe your product or service can fulfill a true need, it's your moral obligation to sell it.
Growth makes so many dimensions of management easier. It's when growth stops that things get tough.
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