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No matter what business you're in, everyone in the organisation needs to know why
Frances Hesselbein
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Interpretation

What this quote means

Understanding the purpose of an organization is essential for everyone involved.

Frances Hesselbein emphasizes the importance of a shared organizational purpose that every member understands. When everyone knows the 'why' behind their work, it fosters alignment, motivation, and a cohesive effort towards achieving the organization's goals.

Themes

PurposeOrganizationLeadershipMotivationAlignment

In practice

Example use cases

In a team meeting to encourage collaboration, one could say, 'As Frances Hesselbein noted, we need to understand our purpose to work effectively together.'

More from Frances Hesselbein

When people are speaking, they require our undivided attention. We focus on them; we listen very carefully. We listen to the spoken words and the unspoken messages. This means looking directly at the person, eyes connected; we forget we have a watch, just focusing for that moment on that person.
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It takes courage for a leader to identify and confront self-imposed barriers, to put in place the personal strategies required to unleash the energy, innovation, and commitment to self-development.
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Women are working for part or all of their adult lives now. The possibilities are limitless, but you need to prepare.
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The real leader redefines or defines the mission in a very powerful way so that people understand it; it permeates the organization.
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Leadership is not a basket of tricks or strategies or skills that you pull out. Leadership begins with the quality of the person.
Frances HesselbeinRead
Social-sector organizations have to be better managed than for-profit organizations... because they have no margin of error.
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Quote by Frances Hesselbein | QuoteProject