When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
Interpretation
What this quote means
The quote emphasizes the deep beauty found in simplicity and clarity, suggesting it's more than just minimalism; it's about organizing complexity.
Jonathan Ive's quote highlights the importance of simplicity in design and life, pointing out that true simplicity is not merely the lack of unnecessary elements, but rather a thoughtful arrangement of complexity into something clear and efficient. It suggests that simplicity possesses a profound beauty that resonates deeply when clutter and ornamentation are removed, making the underlying essence more accessible and appreciated.
Themes
SimplicityBeautyClarityEfficiencyDesignComplexity
In practice
Example use cases
During a presentation on minimalistic design, this quote can be used to emphasize the importance of clarity.
More from Jonathan Ive
All quotes →I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
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I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We say no to a lot of things so we can invest an incredible amount of care on what we do.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
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