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'Quality' means what will sell and do a customer some good - at least try to.
W. Edwards Deming
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Interpretation

What this quote means

Quality signifies the ability to meet customer needs and expectations effectively.

This quote by W. Edwards Deming highlights the dual aspect of quality in business: it must not only sell but also provide genuine value to the customer. It emphasizes the idea that true quality is measured by the satisfaction and benefits experienced by customers, and that businesses should strive to meet these standards in their products and services.

Themes

QualityCustomerValueBusinessSuccess

In practice

Example use cases

In a business seminar, when discussing strategies for improving customer satisfaction.

More from W. Edwards Deming

Competition should not be for a share of the market-but to expand the market.
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The job can't be finished only improved to please the customer.
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Don't expect smart people to listen to you without proof.
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Quality begins with the intent, which is fixed by management.
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Learn the basics of analytics and people will love you. If you don't have time to learn, hire someone.
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Just because you can measure everything doesn't mean that you should.
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