Competition should not be for a share of the market-but to expand the market.
W. Edwards DemingRead
Now, we learn that a system must have an aim. Without an aim, there is no system.
Interpretation
What this quote means
A system requires a clear objective to function effectively; without one, it lacks coherence.
W. Edwards Deming highlights the importance of having a purpose or aim within a system. When a system lacks a defined goal, it becomes disorganized and ineffective, emphasizing that direction and intent are critical for meaningful operation and success.
Themes
AimSystemPurposeCoherenceDirection
In practice
Example use cases
In a business meeting while discussing the new project strategy.
More from W. Edwards Deming
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Don't expect smart people to listen to you without proof.
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Quality begins with the intent, which is fixed by management.
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Learn the basics of analytics and people will love you. If you don't have time to learn, hire someone.
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Just because you can measure everything doesn't mean that you should.
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