A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
There are two types of people on social media: people who want more followers, and liars.
Interpretation
This quote humorously criticizes the obsession with gaining followers on social media.
Guy Kawasaki's quote points out the two archetypes of individuals on social media: those genuinely interested in building a following and those who exaggerate their importance or success for validation. It highlights the superficiality of social media culture, where the pursuit of followers often overshadows authentic connections and honesty.
In practice
In a presentation on social media strategy to emphasize authenticity.
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Humor and laughter - not necessarily derogatory derision - are my pet tools. This may come from my general philosophy of never taking the world too seriously - for fear of dying of boredom.
I've actually gone to the zoo and had monkeys shout to me from their cages, "I'm in here when you're walking around like that?"
McDonald's breakfast for under a dollar is actually more expensive than that. You have to factor in the cost of bypass surgery.
I'm very good at integral and differential calculus, I know the scientific names of beings animalculous; In short, in matters vegetable, animal, and mineral, I am the very model of a modern Major-General.
If something about the human body disgusts you, the fault lies with the manufacturer.
It has been observed that one's nose is never so happy as when thrust into the affairs of others from which some physiologists have drawn the inference that the nose is devoid of the sense of smell.
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