A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
There are two types of people on social media: people who want more followers, and liars.
Interpretation
This quote humorously criticizes the obsession with gaining followers on social media.
Guy Kawasaki's quote points out the two archetypes of individuals on social media: those genuinely interested in building a following and those who exaggerate their importance or success for validation. It highlights the superficiality of social media culture, where the pursuit of followers often overshadows authentic connections and honesty.
In practice
In a presentation on social media strategy to emphasize authenticity.
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Let's face it: a date is a job-interview, that lasts all night. The only difference between a date and a job interview is: not many job-interviews is there a chance you'll end up naked at the end of it.
There's no real preparing at home for stand-up. You just go and you just do it.
A silly remark can be made in Latin as well as in Spanish.
Someone asked why I invited Jon Stewart to be the first guest on the 'Journal''s premiere in 2007. 'Because Mark Twain isn't available,' I answered. I was serious.
Humor and laughter - not necessarily derogatory derision - are my pet tools. This may come from my general philosophy of never taking the world too seriously - for fear of dying of boredom.
You can make fun with Saddam Hussein jokes ... but you can't make fun of, say, the concentration camps. I think my target was not so much evil, but benign stupidity people doing stupid things without realising or, instead, thinking they were doing good.
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