There are other ways of finding satisfaction, recipes for human happiness, enjoyment, dignified and meaningful, gratifying life, than increased consumption that increases production.
Unlike 'real relationships', 'virtual relationships' are easy to enter and to exit. They look smart and clean, feel easy to use, when compared with the heavy, slow-moving, messy real stuff.
Interpretation
What this quote means
Virtual relationships are simpler and more convenient than real-life connections, but lack depth.
Zygmunt Bauman emphasizes the contrast between virtual and real relationships, noting that while virtual interactions are easily navigable and appear uncomplicated, they lack the substance, emotional depth, and complexity of genuine human connections. This observation critiques the modern tendency to favor superficial digital interactions over deeper, more challenging real-world relationships.
Themes
In practice
Example use cases
In a discussion on social media's impact on friendships, one might say, 'Unlike real relationships, virtual relationships can feel easier but may lack the depth we find face-to-face.'
More from Zygmunt Bauman
All quotes βCivilisation, the orderly world in which we live, is frail. We are skating on thin ice. There is a fear of a collective disaster. Terrorism, genocide, flu, tsunamis.
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We belong to talking, not what talking is about... Stop talking - and you are out. Silence equals exclusion.
The carrying power of a bridge is not the average strength of the pillars, but the strength of the weakest pillar. I have always believed that you do not measure the health of a society by GNP but by the condition of its worst off.
As far as love is concerned, possession, power, fusion and disenchantment are the Four Horsemen of the Apocalypse.
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