In advertising, not to be different is virtually suicidal.
William BernbachRead
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11 quotes
In advertising, not to be different is virtually suicidal.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
The best ideas come as jokes. Make your thinking as funny as possible.
Advertising is the rattling of a stick inside a swill bucket.
Advertising is only evil when it advertises evil things.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
The creation of a thousand forests is in one acorn.
Stopping advertising to save money is like stopping your watch to save time.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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