Quotes on Apple

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'

It's weird what can trigger the beginning of a song or some bars. It can be a banging slice of apple pie or it can be smelling a certain perfume or something.

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

Owning a popular sports team is very different than any other type of business. They don't throw parades when Apple has the biggest quarter in corporate history. People don't call and email asking for anyone from the team to come visit their sick child. They don't cry as they request a jersey of their child's favorite player to be buried with them.

I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Scapegoating is as American as apple pie. And because there's almost always a racial or ethnic dynamic to it in our country, scapegoating is the evil cousin of white supremacy.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

What is the most popular scene in the Bible? Adam and Eve biting the apple. It's not there.

Death smells like homemade apple sauce as it cooks on the stove. It is not the strangling sense of illness. It is not fear. It is freedom.

We have to ask ourselves, 'What kind of world is it where a baby-food executive substitutes artificial flavoring and sugar for apple juice? What kind of businesses have we created when we even lie to infants?'

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.