Quotes on Copywriting

Many a small thing has been made large by the right kind of advertising.

On the average, five times as many people read the headlines as read the body copy.

To love others you must first love yourself.

Let us prove to the world that good taste, good art, and good writing can be good selling.

People aren't interested in you. They're interested in themselves

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

Advertising is like learning - a little is a dangerous thing.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.