Quotes on Customers

You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.

There is only one boss. The customer.

To succeed in business you need to be original, but you also need to understand what your customers want.

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?

Customers first, employees second, and shareholders third.

It is not fair to ask of others what you are not willing to do yourself.

Don't bring your need to the marketplace, bring your skill. If you don't feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace.

I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

The true purpose of a business is to create and keep a customer, not to make you money.

In the long arc of time, you are only relevant if customers love you.

Screw the competition - focus on good customer service.

If you look after your staff, they'll look after your customers. It's that simple.

Job security lasts only as long as the customer is satisfied. Nobody owes anybody else a living.

The secret of successful retailing is to give your customers what they want