Ray Kroc

The organization cannot trust the individual; the individual must trust the organization.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

You're only as good as the people you hire.

Look after the customer and the business will take care of itself

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

I was an overnight success all right, but 30 years is a long, long night.