Seth Godin

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

If there's time for an emergency, why isn't there time for brilliance, generosity or learning?

The market and the consumer and idea trump the system.

One way to think about running a successful business is to figure out what the least you can do is, and do that.

If your organization requires success before commitment, it will never have either.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

People are not afraid of failure, they're afraid of blame.

The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.

People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.

Connect, create meaning, make a difference, matter, be missed.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

You can game the social media in the short run, but not for long.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

Making promises and keeping them is a great way to build a brand.

There are lots of good reasons to abandon a project. Having a little competition is not one of them.

The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.