Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.
Shigeru MiyamotoRead
Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself with more advanced games.
Interpretation
What this quote means
The quote criticizes a passive mindset in consumers and encourages seeking deeper engagement.
Shigeru Miyamoto's quote highlights the issue of passivity among consumers who expect entertainment without any effort. He believes that this attitude is limiting and that individuals can find greater enjoyment and growth by challenging themselves with more complex and advanced experiences. Engaging actively rather than passively can lead to richer and more fulfilling interactions.
Themes
PassivityEngagementChallengeEntertainmentGrowth
In practice
Example use cases
During a workshop on customer service, this quote can be used to highlight the importance of active engagement.
More from Shigeru Miyamoto
All quotes →There are big lines between those who play video games and those who do not. For those who don't, video games are irrelevant. They think all video games must be too difficult.
Shigeru MiyamotoRead
I think when you talk about competing against others, the problem is that you refer to something that's been done already and try to beat it.
Shigeru MiyamotoRead
If we end up creating a gameplay structure where it makes sense for, whether it's a female to go rescue a male or a gay man to rescue a lesbian woman or a lesbian woman to rescue a gay man, we might take that approach.
Shigeru MiyamotoRead
I think Zelda 64 is utilizing about 90 percent of the N64 potential, ... When we made Mario 64 we were simply utilizing 60 to 70 percent. So we have come a long way I believe.
Shigeru MiyamotoRead
Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.
Shigeru MiyamotoRead
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