A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.
Interpretation
The statement emphasizes the importance of innovation over simplistic views on job creation.
Guy Kawasaki's quote suggests that the conversation around job creation and unemployment should not simply focus on the roles of entrepreneurs and big companies. Instead, it prompts us to consider who the true innovators are, as innovation is the driving force behind economic progress and job creation. This highlights the complexity of economic dynamics and the essential role that creativity and new ideas play in shaping the job market.
In practice
This quote can be used in a speech addressing upcoming entrepreneurs at a startup convention.
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Intrinsic value can be defined simply: It is the discounted value of the cash that can be taken out of a business during its remaining life.
If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works.
The most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.
Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.
Treat your customers like they own you. Because they do.
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
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