In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
Interpretation
What this quote means
Graphic designers have the power to influence the world through their creativity and ideas.
This quote by George Lois emphasizes the significant role of graphic designers in shaping perceptions and ideas through their work. It suggests that a talented designer understands the impact of ideas and can leverage this understanding to create meaningful content, challenging the notion that magazines are a dying medium.
Themes
Graphic DesignIdeasMagazinesCreativityInfluence
In practice
Example use cases
In a presentation about the impact of design on communication.
More from George Lois
All quotes →You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
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