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I make a model of the site. There are some obvious things: where the entrance should be, where the cars have to go in. You start to get the scale of it. You understand the client's needs, and what the client is hoping for and yearning for.
Frank Gehry
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Interpretation

What this quote means

The quote emphasizes the importance of understanding the client's vision and the practical aspects of design.

Frank Gehry highlights the process of designing a space by first creating a model, which helps in visualizing the layout and scale of the site. He points out that this approach allows the designer to grasp the client's needs and aspirations, making it crucial for successful architectural work.

Themes

DesignArchitectureClient NeedsModelingScale

In practice

Example use cases

An architect could use this quote when presenting a new project to explain the importance of client collaboration.

More from Frank Gehry

Look, architecture has a lot of places to hide behind, a lot of excuses. "The client made me do this." "The city made me do this." "Oh, the budget." I don't believe that anymore.
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Your best work is your expression of yourself.
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My only extravagance in life is my sailboat. I'm bonkers about that, but other than that, I don't spend money on myself.
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For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did. And I get the sweats. I go in and start working, I'm not sure where I'm going. If I knew where I was going I wouldn't do it.
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Liquid architecture. It's like jazz - you improvise, you work together, you play off each other, you make something, they make something. And I think it's a way of - for me, it's a way of trying to understand the city, and what might happen in the city.
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An architect is given a program, budget, place, and schedule. Sometimes the end product rises to art - or at least people call it that.
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