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People with targets and jobs dependent upon meeting them will probably meet the targets - even if they have to destroy the enterprise to do it.
W. Edwards Deming
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Interpretation

What this quote means

This quote highlights the potential dangers of rigidly pursuing targets at the expense of overall organizational health.

W. Edwards Deming points out that individuals or organizations focused solely on meeting specific targets may resort to destructive behaviors to achieve those goals. This commentary serves as a warning to prioritize sustainable practices over short-term gains, emphasizing that the method of achieving targets can be just as important as the targets themselves.

Themes

TargetsManagementPerformanceSustainabilityEnterprise

In practice

Example use cases

In a business seminar discussing the risks of target-based management.

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