A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
Provide good content and you’ll earn the right to promote your product.
Interpretation
What this quote means
Providing valuable content builds trust and credibility, allowing for successful promotion.
This quote by Guy Kawasaki emphasizes the importance of delivering quality content as a foundational strategy in marketing. When businesses focus on providing valuable information or services to their audience, they not only establish authority and trust but also create a platform for effectively promoting their products without appearing overly sales-driven.
Themes
ContentMarketingPromotionTrustValue
In practice
Example use cases
This quote can be used in a presentation on content marketing strategies.
More from Guy Kawasaki
All quotes →Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Guy KawasakiRead
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy KawasakiRead
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Guy KawasakiRead
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy KawasakiRead
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Guy KawasakiRead
Similar quotes
Content marketing is the only marketing left
Seth GodinRead
The more informative your advertising, the more persuasive it will be.
David OgilvyRead
Facts are irrelevant. What matters is what the consumer believes.
Seth GodinRead
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
Charles DuhiggRead
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo BurnettRead