When you expect to get into a negotiation, you expect to be faced by a guy that's going to attack you, a guy or gal that's going to attack or that they're going to try to get the best of you. Two-thirds of us, that makes us very defensive.
There are three kinds of yeses. There's commitment, confirmation, and counterfeit. People are most used to giving the counterfeit yes because they've been trapped by the confirmation yes so many times. So the way you master no is understanding what really happens when somebody says 'no.' When yes is commitment, no is protection.
Interpretation
What this quote means
The quote emphasizes the importance of understanding the different types of agreements and the value of saying 'no' as a form of self-protection.
Christopher Voss highlights the complexities of verbal agreements by categorizing 'yes' into three types: commitment, confirmation, and counterfeit. He notes that many people often resort to counterfeit yeses, which lack sincerity and result from social pressures or expectations. In contrast, a thoughtful 'no' can serve as a protective measure, allowing individuals to set boundaries and avoid unnecessary commitments, thus underscoring the need for clarity and honesty in communication.
Themes
In practice
Example use cases
In a workshop on communication skills, use this quote to illustrate the importance of clear agreements.
More from Christopher Voss
All quotes →Price doesn't make deals, and salary doesn't control your career.
The sweetest two words in any negotiation are actually, 'That's right.' Before you convince them to see what you're trying to accomplish, you have to say the things to them that will get them to say, 'That's right.'
The secret to gaining the upper hand in a negotiation is to give the other side the illusion of control. Don't try to force your opponent to admit that you are right. Ask questions, that begin with 'How?' or 'What?' so your opponent uses mental energy to figure out the answer.
Very few negotiations are begun and concluded in the same sitting. It's really rare. In fact, If you sit down and actually complete your negotiation in one sitting, you left stuff on the table.
The most dangerous negotiation is the one you don't know you're in.
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