If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Michael PorterRead
In the vast majority of businesses, there is simply no such thing as “the best.”
Interpretation
Perfection in business is unattainable; every company has strengths and weaknesses.
Michael Porter highlights the reality that in the competitive landscape of business, the concept of 'the best' is often subjective and unrealistic. Businesses must continually adapt and find their own strengths rather than striving for an unattainable ideal, as every organization operates in a unique context with different goals and challenges.
In practice
During a business presentation when discussing competition.
If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Health care historically has been a very siloed field that's organized around medical specialties - urology, cardiac surgery, and so forth - and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
As a multisport athlete, I was always fascinated with competition and how to win. At HBS and later at the Harvard Department of Economics, I was drawn to the field of competition and strategy because it tackles perhaps the most basic question in both business management and industrial economics: What determines corporate performance?
In a period of economic downturn, the overwhelming instinct is to pare back, cut costs, and lay off. If you do that, do so with your strategy in mind. The worst mistake is to cut across the board. Instead, reconnect and recommit to a clear strategy that will distinguish yourself from others.
I think that, too many times, business has been seen as acting in its narrow self-interest rather than, essentially, contributing more broadly to society. I think a lot of that is unintentional; I don't think that many managers are deliberately trying to be unethical or are not trying to be sensitive to social needs.
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
I wasn't running toward the theater but running away from the sporting goods store. Of course now that I'm selling spaghetti sauce (with Newman's Own), I begin to understand the romance of business.. the allure of being the biggest fish in the pond and the juice you get from beating out your competitors.
Greatest risk is not development of new product, but development of customers and markets
Customer satisfaction is worthless. Customer loyalty is priceless.
All business proceeds on beliefs, or judgments of probabilities, and not on certainties.
Profit is not the purpose of a business, but rather the test of its validity
Too many companies are running their business into the ground, I would argue, by being myopically short-term focused on the shareholder.
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